Click&Boat

At Click&Boat, as Brand & Design Lead, I built and rolled out the brand identity by creating the Brand Book Content, visual guidelines, and tone of voice. I planned and managed photo and video shoots by defining the visual strategy, selecting vendors, and coordinating sessions for promotional, internal, social, and product communications.

I also developed an omnichannel content strategy, including a branding refresh to strengthen consistency and impact, while overseeing the production of visual and copy assets for EMEA-wide print and digital campaigns (TV, OOH video, subway, magazines, Google Ads, Meta Ads, newsletters) in collaboration with marketing teams.

‍

Finally, I revamped the social media strategy through editorial calendar optimization, performance analysis, and improved Instagram and YouTube approaches, then implemented an agile workflow in Notion to streamline project management and boost team productivity.

• Redefinition of the brand positioning through a brand identity tailored to the target audience.
• Achieved a +50% increase in the Instagram follower base.
• Coordinated 3 photo and video shoots, enabling the rollout of 3 Metro campaigns and 3 TV spots in 2023.
• Delivered over 4,200 assets annually across 16 different markets.