Biotherm

As a freelance Creative Digital Manager for Biotherm, I designed visuals aligned with an EMEA SMA strategy by creating impactful, platform-native content while ensuring strong graphic consistency across all assets and full compliance with the brand guidelines.

I also led the art direction for key visuals, delivering social and paid adaptations (carousels, reels, posts, Google Ads formats, and website-dedicated assets) and integrating motion design to enhance campaign impact.

• Proposal of a two-part SMA strategy (awareness and conversion) on social media and affiliate platforms.
• Art Direction for key visuals, including 3 carousels, 10 reels, 3 posts, 10 Google Ads, and 10 visuals dedicated to the brand's website.
• Integration of Motion Design into social media campaigns.