Stellantis

At Stellantis, as a Consultant Brand Manager for Cardayz and PSA Retail, I designed and rolled out visual guidelines, created UX/UI landing pages with HTML/CSS (SASS) implementation, and produced campaign assets for CRM, offline, and online activations across EMEA markets (Peugeot, Citroën, DS Automobiles, Opel, Cardayz, PSA Retail).

I also integrated motion design to enhance campaign impact and set up an optimized Jira workflow to improve collaboration and streamline production within the marketing team.

• Implementation of a personalized content strategy that generated over 7 000 optimized creative assets within three months, leading to a +6% improvement in CTR for EMEA campaigns.
• Reduction of content production timelines by 30%, while ensuring premium quality visuals, enabling faster deployment of large-scale advertising campaigns.
• Enhanced engagement in CRM campaigns through refined segmentation and dynamic content, resulting in a +10% increase in open rates and a +5% increase in click-through rates.