Rabanne
Freelance Design Strategist
+15% open rate
on newsletters
+8% CTR
thanks to improved visual hierarchy
Better engagement
through motion design integration
Les missions
For the launch of Rabanne’s new Make Up line, in collaboration with Prodigious, I worked as a freelance Design Strategist and built an SMA strategy on Instagram and TikTok, producing static visuals and videos aligned with the key launch phases of teasing, awareness, and conversion. In parallel, I developed the CRM strategy and designed four landing pages to ensure strong visual and narrative consistency across the full user journey.
Les résultats
- 6% conversion rate thanks to a more targeted audience and impactful visuals on Instagram and TikTok.
- 25% average conversion rate on the landing pages dedicated to this activation.
- 12% more visitors compared to previous campaigns thanks to a more optimized, user-centered design.
- 15% increase in newsletter open rates.
- 8% improvement in click-through rate (CTR) with enhanced visuals and better information hierarchy.
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