What I’ve learned over the years working within marketing teams is that creativity alone isn’t enough — especially when each project involves very different team structures, multiple challenges, and a wide range of channels like print, social media, paid media, influencer campaigns, or PR.

I quickly learned to navigate between these worlds, collaborating with CRM, SEA, Data teams and more — all while staying focused on what truly matters: building strong, consistent branding aligned with a clear strategic vision.But the world moves fast — just as fast as the growing volume of content needed to stay visible, relevant, and impactful.

In this context, adaptability has become one of my key strengths.That’s why I now design tailored brand identities and custom workflows, built to deliver at scale — fast, efficiently, and always with purpose and creative integrity.Because ultimately, what I’ve truly learned is this: without structure, method, and a shared vision, even the strongest branding can fade away… and lose all its impact.