Ben Car Services
Head of Brand
AI-generated photoshoot
for digital use
Brand identity
& tone of voice
UX/UI
of the showcase website via Webflow
Les missions
For Ben Car Services, I supported the brand as Head of Brand by shaping the brand identity (values, mission, vision, visual universe), defining a consistent tone of voice for the target audience, and designing a logo adaptable to all touchpoints. I also designed the UX/UI of the showcase website on Webflow, created visuals and taglines for CRM assets, and adapted the full set of materials across online and offline channels (social, banners, carousels, videos, print), within a 360° marketing activation approach that included an AI-driven digital photoshoot.
Les résultats
- Development of the brand identity, "tone of voice," and logotype.
- Designed the UX and UI of the showcase website using the Webflow CMS.
- Created visuals and copywriting for marketing assets.
- Organized a photo shoot using generative intelligence via MidJourney.
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