Samsung

On this freelance Head of Brand mission for Samsung (French market), I built an end-to-end AI-first approach for CRM, SEA, and WhatsApp creative production, replacing a large part of the traditional “photoshoot + retouching” workflow with AI-generated “product shoots” designed as a scalable library of scenes, settings, use cases, and seasonal contexts.

I defined prompting rules, rendering constraints, and a quality-control process to ensure full Brand VI consistency, then industrialized AI workflows (generation, variations, compositing, upscaling, multi-format exports) to quickly produce adaptations by audience, format, and message. Finally, I implemented a systematic CRM design framework and an iterative creative optimization loop (variants, reframing, hooks, A/B tests), while coordinating agencies, studios, and freelancers through Trello to support high-volume delivery and smooth approvals.

• Reduced production timelines by 34% by replacing traditional photoshoots with GenAI product shoots and AI-automated adaptation workflows across formats and channels.
• Built an AI-enabled, repeatable multi-format CRM visual system, accelerating rollouts and scaling creative variations without sacrificing Brand VI consistency.
• Strengthened brand consistency and team productivity by implementing AI-friendly production standards, QA checkpoints, and structured approval workflows.
• Enabled large-scale production of highly targeted GenAI visuals (seasonality, intent, product universe) with a premium look and feel, without photoshoot logistics.