Samsung

head-of-brand-freelance-poursamsung

Les missions

Led the branding strategy across CRM, SEA, and WhatsApp campaigns for the French market. Designed and adapted multi-channel campaigns (Google Ads, Meta Ads, CRM, WhatsApp) tailored to audience segments. Developed a dedicated CRM visual identity to unify messaging and visuals. Coordinated creative agencies, internal studios, and freelancers to ensure brand consistency. Integrated generative AI into creative workflows to optimize production. Implemented collaborative workflows via Trello to streamline exchanges and approval processes.

Les résultats

  • Achieved +12% conversion and +6.5% CTR on CRM activations.
  • Reduced production timelines by 34% through the integration of generative AI.
  • Delivered a clear and scalable CRM visual identity supporting multi-format deployment.
  • Improved campaign consistency and team productivity through stronger coordination and structured collaborative processes.
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Samsung
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head-of-brand-freelance-poursamsung
Alex Trail
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Social Media Strategist
Rabanne
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Freelance Design Strategist
Biotherm
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Freelance Creative Digital Manager
Lacoste
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CRM Design Specialist
Oscaro
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Head Of Brand
Click&Boat
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Brand & Design Lead
Ben Car Services
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Head of Brand